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Courage
Sounds like a rather odd thing to say that here at Results, we believe
every client should receive courage from its marketing firm. But, it's
true.
Great results come from courage. Courage begins with acknowledging the
political, being sensitive to the business environment, understanding
how different positions within a company work together and deciding future
business paths and plans in an apolitical manner.
It means having the courage to discover what the marketplace is saying.
It means having the courage to analyze the meaning of the marketplace
input to the client and its products. It may mean changing a sales force
compensation plan, launching a new division, repositioning the position
that brought you this far...
No matter what, Results' clients will receive the truth. Without it, neither
party will operate very effectively.
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Fortunately, that highway runs both ways.
Results constantly seeks client input on how it's performing, what it
can do better and what it should do more. Then, it listens and acts with
courage. It's nice to know you can have a partner that will always tell
you the truth
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